30 APR 2026

Does the Camera You Film On Really Matter in Modern Video Production

Choosing the right camera for a video project has always been a key decision for production companies. But with rapid advances in technology, the question arises: does the camera you film on still matter as much as it used to? The answer is both yes and no. This post explores the nuances behind this

19 APR 2026

Understanding the Variability of 4K: A Deep Dive

When you see a camera labeled as capable of shooting 4K video, it might seem like a straightforward promise of ultra-high-definition quality. Yet, not all 4K footage is created equal. The term "4K" refers to a resolution standard, but many other factors influence the final image quality, c

16 APR 2026

NEWS: Netflix Open Sources VOID Video Editing Tool

The most notable development in video editing and video production over the past few days comes from Netflix, which has introduced a new open source AI video editing framework designed to remove objects from scenes while reconstructing the physical environment around them. The tool, known as VOID, i

14 APR 2026

NEWS: Adobe’s Real Time AI Video Editing Breakthrough Could Change How Editors Actually Work

A notable development in video editing and video production over the past few days comes from Adobe, who revealed an experimental AI system that allows creators to edit video as it is being generated rather than after the fact. The tool, called MotionStream, has drawn attention because it tackles on

12 NOV 2025

How to Make Videos That People Actually Watch All the Way Through

Whether creating organic or paid video campaigns, creating videos that capture and hold an audience's attention can feel overwhelming. With thousands of options available online, how do you ensure that your video stands out and keeps viewers watching until the end? In this post, you will find practi

22 SEPT 2025

NEWS: YouTube Rolls Out Veo 3‑Powered Video Generation Tools in Shorts and Studio

YouTube has introduced a fresh set of generative AI features that bring new creative possibilities for Shorts makers and video creators. These tools, revealed at the Made on YouTube 2025 event, combine text‑to‑video generation, automatic editing assistance, and even dialogue‑to‑music conversion in w

15 SEPT 2025

NEWS: Adobe Brings Premiere Pro Power to iPhone with No‑Cost Core Features

Adobe has just announced that its flagship editing tool, Premiere Pro, will soon be available on iPhone with a free core version designed for creators on the go. The app is available to pre‑order today and will launch around the end of September, offering powerful editing tools without cost or water

5 SEPT 2025

NEWS: Google Opens Up AI‑Powered Vids Tool to Everyone

A notable development has slipped in quietly but it could change how many of us approach video creation. Google has just made its AI‑powered video editor, Vids, available to everyone. Up until now it was limited to Google Workspace and specialised AI plan subscribers. The tool helps users stitch tog

1 AUG 2025

5 Ways AI Is Quietly Changing Video Production (For Better or Worse)

Video content is king in today's digital world. Whether it's a daily vlog, a marketing video, or educational clips, engaging visuals are in high demand. What’s truly remarkable is how artificial intelligence (AI) is changing video production behind the scenes. It's altering not just how we create an