28 JULY 2025

How NBC's Paris Olympics Broadcast Changed the Game

NBC’s coverage of the 2024 Paris Olympics may have wrapped up, but I want to focus on the real story: how they pulled off one of the largest live video production operations ever attempted. The scope of the broadcast was incredible: over 7,000 hours of live and recorded content, 37 different sports

25 JULY 2025

NEWS: Disguise X1 license brings show control to your laptop

When a tour needs eye‑popping visuals, production teams often turn to Disguise’s powerful media servers. For years, the company’s Designer software and hardware engines have driven video content on some of the biggest concerts and theatre shows in the world. In late July, Disguise announced X1, a

24 JULY 2025

NEWS: Sony reveals PXW‑Z300 camcorder with 3‑CMOS sensors and built‑in authenticity

Sony Electronics has taken the wraps off the PXW‑Z300, a handheld XDCAM camcorder that combines a broadcast‑quality imaging pipeline with forward‑thinking features intended to make life easier for news crews and documentary shooters. Scheduled for release in the last quarter of 2025, the camcorder

20 JULY 2025

NEWS: Generative AI Set to Power 40 Percent of Video Ads by 2026, IAB Report

A new report from the Interactive Advertising Bureau paints a clear picture: generative AI is no longer experimental and is on track to underpin nearly 40 percent of all video ads by 2026. The “2025 Digital Video Ad Spend & Strategy Full Report” released at the IAB’s Video Leadership Summit on July 

6 JUNE 2025

What Actually Happens After the Cameras Stop Rolling: A Look Behind the Edit

When the final clapperboard snaps shut and the crew begins to pack up their gear, it's easy to think that the hard work of creating a corporate video is over. In reality, the most important work often happens behind the scenes after the cameras stop rolling. This blog post will take you through the

30 NOV 2024

Planning a Successful Coastal Video Shoot in South-East Queensland

Planning a coastal video shoot can truly be an exciting journey. With the stunning beaches and diverse landscapes of Queensland as your backdrop, there’s ample opportunity to capture incredible video content. From golden sands to vibrant marine life, this region provides unique visuals that can elev

5 NOV 2024

What to Wear on Camera: Avoiding Moiré, Aliasing and More

Moiré patterns are visual distractions caused by the camera’s interaction with the fine lines or textures in your clothing....

15 OCT 2024

Tips for a Successful On-Camera Experience: A Step-by-Step Preparation Guide

Getting ready for a video interview can feel overwhelming, especially the first time. The pressure to say the right thing can lead to anxiety, but with the right preparation, you can transform that anxiety into excitement. Whether you're creating promotional content, participating in interviews, or

16 JULY 2024

Crisis Management and Video Production: A Guide for Government Agencies

As a government agency, you have a responsibility to manage and respond to a crisis, as well as to communicate and inform the public about..